The Underdog Family
Evolving Digital Footprints for Small Businesses
Roles
Design Strategy, User Research, Content Writer
Challenge
The Underdog Family (TUF), a non-profit organization, is facing a critical challenge as they strive to enhance digital presence and broaden support for small businesses and individuals aiming to establish a robust online identity.
Process
The primary goal of the website revamp is to realign TUF's online presence with their new strategic direction, ensuring that the digital platform accurately reflects their services and mission moving forward.
Key objectives include: Showcasing TUF's Evolution, Highlighting New Services, and Enhancing User Engagement.
More coming soon!